We are ASP - the association of sales professionals

The Association of Sales Professionals is a professional community dedicated to advancing the sales profession in Armenia.

Mission

To support the development of sales professionals through education, research, community building, and professional standards.

Vision

To build a strong professional sales community and establish high standards for sales excellence in Armenia.

Our key initiatives

What we plan to do!

1. Annual Sales Summit

ASP organizes an Annual Sales Summit, bringing together sales leaders, founders, and commercial professionals to discuss industry trends, share best practices, and build professional connections.

2. Certification of Sales Trainings

ASP is working to establish a professional certification framework for sales training programs.
Through this initiative, the association will:

  • evaluate the quality and relevance of sales training programs

  • certify qualified trainers and training providers

  • establish professional standards for sales education

  • help companies identify high-quality training providers

3. Market Research & Industry Insights

ASP conducts market research and surveys to better understand the sales profession and business development landscape in Armenia.

Current Members

60

We have around 60 current members, and the number keeps growing!

Who founded ASP

Stephen Haroian

sales and business development leader in the world of data, ad-tech/mar-tech, and the broader technology sector.

Erik Khachatryan

Business development expert specializing in investments, iGaming, real estate, and complex technology solutions.

Suren Matevosyan

Business development and B2B sales specialist with solid experience in international IT, financial, consulting, transportation, and tourism industries.

Events at ASP

Throughout last years ASP organized number of events - here's the snapshot!

The Potential of Remote Work for Sales Professionals in Armenia

Navigating CRM Systems & RevOps Strategies

Contact ASP

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